Challenge

Our client, a bed and breakfast, approached us wanting to switch from their previous marketing agency. They were spending several thousands of dollars per month with the previous agency and had tried email marketing, SEO, and Facebook Ads and saw NO results.

Unfortunately we see this quite often and understand how negative experiences with agencies can make it difficult to work with an agency and we want to do everything we can to change this and show that not all marketing agencies are bad.

The Solution

Like we do with every client, we started out by learning about our clients business, what makes them unique, their goals, budget, challenges, etc. Every business in unique and has something different to offer than their competition. This is a big reason why research is such a key part of a successful marketing campaign.

We also researched their area, their competitors and how they were marketing, and the industry and what people were saying in the industry to help us learn what customers in that industry love, hate, and what they want more of. This is a step that we never skip and something that helps us create ads that consistently beat the competition.
 

After discussing goals, budget, what has worked in the past, what hasn’t, and more, we decided Google ads would be a great place to start. We stopped the Facebook ads, email marketing, SEO, etc.

We then set to work getting the Google ad campaign set up based on our research and our clients goals and budget.



Initial Findings

In the first 2 weeks of launching the ads we started seeing results! We started seeing bookings come through both the site and via phone calls.
 

In the first 2 weeks our client already made enough back to cover the cost of the ads and our retainer.



What happened after just 1 month

After just 1 month of running the ads, our client saw a 140% increase in revenue from last year's numbers in the same date range. This brought our client an additional $27,000 in revenue on top of their normal amount of bookings - in just 1 month!
 

This was achieved with using just Google Ads in just 1 month and with a limited ad spend budget.



How we handled COVID

Things got interesting (to say the least) during and post-COVID shutdowns.

MD was a state that had a pretty strict shut down and there wasn’t much anyone could do about that. Much like a lot of other businesses we paused the ads to save as much money as possible.
 

Once there was confirmation that things would be opening back up a little bit we built a new campaign and launched the new ads. This was something that was unknown for everyone and we kept a strict and tight budget with the ad spend.
 

All of our clients kept to CDC guidelines and did everything they could to keep everyone safe. We also provided all of our clients as much information as we could to help them keep all of their customers safe and help them to feel comfortable. For example we were able to provide information on how willing or not people were to travel and what they wanted and expected when they did travel so our clients could prepare and adapt appropriately.
 

We also kept a close eye on our clients competitors ads and the ads we built for our this B&B client, for example, consistently out performed their competition helping our client to keep their doors open and as full as possible.
 

Our client was able to get through all the uncertainty of the shut downs and restrictions by providing excellent service and keeping everyone safe and we are proud to say that the ads we built and run for them helped them not only keep their doors open but are now busier than they have ever been to the point of planning expansion to keep up with demand.